Marketing is four things: what you sell, what you charge, how you promote it, and where you show up. Most agencies only sell you the third one. We cover all four — plus the honest second opinions and practical systems that sit underneath them.
We advise. We coordinate. We manage. Our fee is for expertise and oversight. Execution work — web development, design, SEO changes — is handled by an independent execution partner, whose costs are quoted upfront and paid directly by you. No markup. No mystery.
Digital advertising is one part of this — an important part, but only one. Here is the whole picture.
"Is this quote fair?" "Do I need this software?" Straight answers from someone who resells nothing and takes no commission. From $100.
Competitor teardowns, SWOT, market research, pricing and SKU analysis — focused on Edmonton and Alberta, not national averages. From $100.
Lead tracking, inventory, receipts, reporting — built in Google Sheets, yours to keep, no monthly fee ever. From $100.
Staff training, follow-up systems, and efficiency reviews. Getting people to call is half the job — this is the other half. From $300.
What to sell, what to drop, what to charge, and why anyone should choose you. The two Ps nobody else helps small stores with. From $200.
Business cards, flyers, brochures, banners, signage and branding. We brief the designer, direct the work and check the proofs. From $150.
Website copy, product descriptions, emails, proposals and flyer text. Plain English that sells. From $100.
Google, ads, social, websites — plus signage, events, partnerships and referrals. Online and offline, chosen to fit your budget. From $100.
A closer look at the work store owners ask about most. Everything else is listed with prices on the pricing page.
When someone in Edmonton searches for what you sell, your store should be one of the first things they see — not buried on page three.
There are two ways to show up on Google: in the regular search results (free but takes time to build), and in paid ads (which show your products with photos at the top). We help with both. If you sell physical products — mattresses, auto parts, furniture — there's a specific Google ad type that shows a photo of your product, the price, and your store name. Most store owners don't even know this exists. For product stores, it's the single best place to spend your ad budget.
Plain terms: When someone types "mattress store Edmonton" or "auto parts near me" — your store shows up. That's the goal.
Google ads, Facebook ads, Kijiji — we figure out which ones work for your store and manage them so you're not throwing money away.
Most store owners have tried Facebook or Google ads at least once and got burned — spent a few hundred dollars, saw nothing come in, and gave up. The problem usually isn't the platform. It's how the ads were set up. Targeting everybody in Edmonton with a vague ad rarely works. Showing your actual products to people who've already visited your website — that works much better. We set up your ads properly, run them, and give you a one-pager every month showing exactly what each dollar did.
Plain terms: We run your ads, make sure they're reaching the right people, and show you a simple monthly breakdown.
If you're already working with an SEO or ads company and can't tell if it's working — we'll audit it and tell you honestly.
We've seen store owners paying $1,500/month to a company and getting a monthly report they can't understand, with numbers that don't connect to any real sales. We've also seen Google Ads accounts where 70% of the budget was going to clicks from people who'd never buy anything. We audit what you're currently paying for, explain what we find in plain language, and tell you what to keep, cut, or change.
Plain terms: We look at everything you're spending, cut the waste, and make sure every dollar is attached to something you can see working.
Getting customers to your door or phone is only half the job. Most store staff have never been trained on how to actually close a sale.
We've seen stores spending thousands on ads to drive phone calls — and then losing half those leads because the person who answered didn't know how to handle the inquiry. "How much is a queen mattress?" Staff member gives a price and says bye. That's a missed sale. We run training sessions tailored to your specific store, your products, and your customer type.
Plain terms: We teach your team how to turn more of the people who call or walk in into actual paying customers.
Most small stores have no system for tracking who called, who came in, who asked for a quote, and who never heard back. That's money left on the table every week.
You don't need expensive CRM software. You need a simple system your team will actually use — a lead sheet, a follow-up tracker, and a monthly snapshot of what came in versus what closed. We build it, train your team on it, and make sure you can review it in 10 minutes every Monday.
Plain terms: A simple sheet that tells you who called, who came in, and who bought — so you stop losing customers you already paid to attract.
Your showroom, your product displays, your photos online — they all send a message before a customer even talks to you.
Plain terms: We help your store make a better first impression — whether that's when someone walks in or finds you on Google.
Who are your real competitors? What are they doing better than you? Where are the gaps you could own? Most store owners haven't honestly answered these questions.
Plain terms: We look at your store, your competitors, and your customers — and give you a plain-language summary of what to do about it.
Most small store owners don't have a marketing plan. We build one that's realistic, prioritized, and written in plain English.
Plain terms: A realistic plan — what to do, in what order, for how much money, with a clear idea of what to expect back.
Free 30-minute call. We'll tell you honestly which service would make the biggest difference for your store right now.