A Local Furniture Store
Furniture Store · Edmonton, ABSpending $3,500/month on Google ads — every single ad was text only. No photos. No product names visible. No prices. Customers searching for a dining table couldn't see a single piece of furniture. 60% of their budget was going to irrelevant clicks — people searching for "pine trees" and "oak wood" were triggering furniture ads.
Shut off the wasteful text ads. Switched the entire account to Google Shopping — ads that show a photo of the actual product, the price, and the store name right in Google results. Added "negative keywords" so the ads stopped showing for searches with nothing to do with furniture.
I was spending $3,500 a month and had no idea what it was buying me. Now I can open one page and see exactly what we spent, how many people came in, and what it cost per customer.
— Store Owner