Somebody has quoted you $150 a month. Or $8,000 for a website. Or told you that you need software your store will never fully use. You're not sure if it's fair, and the only people you can ask are the ones being paid to say yes.
That's what this is for.
A CRM designed for a 200-person sales team gets sold to a shop with three staff. A website platform meant for a national retailer gets recommended to a store with forty products. An agency retainer built for a company with a marketing department gets pitched to an owner who works the counter six days a week.
None of this is necessarily dishonest. It's just that the person selling it makes money either way, and you're the one paying for the mismatch — usually every month, for years, for capability you never use.
We don't resell software. We take no commission, referral fee, or rebate from any vendor, platform, or execution partner. There is no product we benefit from recommending. That's the entire point — it's the only way our answer is worth anything to you.
The most common question we get. Here's the honest arithmetic for a typical store.
| Popular CRM | Built-for-you sheet | |
|---|---|---|
| Up-front cost | $0 | $300 once |
| Monthly cost | $150 | $0 |
| Cost after 3 years | $5,400 | $300 |
| Staff training needed | Yes — ongoing | Minimal |
| Features you'll actually use | Perhaps 10% | All of it |
| If you stop paying | You lose access | You keep everything |
For most mom-and-pop stores the sheet wins comfortably. But not always — if you have a large team, complex sales stages, or need integrations, real software may genuinely be the right answer. In that case we'll tell you to buy it, and we'll tell you which one. We have nothing to gain from either answer.
Fixed prices. No retainer, no commitment, no follow-up sales call unless you ask for one.
If you would rather have someone running your marketing month to month than buying reviews one at a time, our monthly plans cover Google, Meta and TikTok ads, or SEO, Maps and AI visibility — from $500 a month.
See Monthly Plans →If your question is quick, we'll answer it on the free 30-minute call and you won't need to buy anything at all. That happens more often than you'd think.